Doug Carter
Doug Carter Library is a collection of Executive Life Coaching resources for Women of Wealth, Business Leaders, and Financial Planning Professionals from the Doug Carter Summit.

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Doug Carter Library for Women of Wealth, Business Leaders, and Financial Planning Professionals

Part One: The Financial Advisor’s Career – Aspirations vs. Reality on Wall Street

What Financial Advisors Want

Financial Advisors often enter the profession with noble intentions. They aspire to build a career that allows them to:

  • Provide independent fiduciary advice

  • Build long-lasting relationships with clients

  • Make a meaningful impact on clients’ financial well-being

They seek a fulfilling career where they can help clients achieve their financial goals through comprehensive financial planning, focusing on the clients’ best interests rather than corporate profits.

What Financial Advisors Actually Get

The reality for most Financial Advisors, particularly those starting on Wall Street, is markedly different. The prevalent business model is heavily sales-driven, prioritizing the production of commission-based products over independent fiduciary advice. Advisors face immense pressure to meet sales targets and quotas, often at the expense of providing genuine financial planning services.

Wall Street firms frequently promise comprehensive financial planning but deliver a service model designed to maximize profits through high fees, hidden agendas, and proprietary products. This practice often benefits big banks and financial institutions rather than the clients. Consequently, Financial Advisors may find themselves in a position where ethical dilemmas arise, leading to job dissatisfaction and a disconnect between their career aspirations and reality.

Part Two: Women of Wealth – Needs vs. Reality in Financial Advisory Services

What Women Want in a Financial Advisor

Women of wealth typically look for Financial Advisors who:

  • Understand their unique financial needs and goals

  • Provide personalized advice that considers their life circumstances, long-term plans, and family dynamics

  • Communicate clearly and offer holistic planning

  • Respect their input and decisions

What Women Actually Get

Despite their preferences, many women encounter Financial Advisors who focus excessively on charts, graphs, and technical jargon. This approach can be alienating and unhelpful, making it challenging for women to engage fully in their financial planning. Advisors often overlook the broader context of women’s lives and fail to address their holistic needs, leading to dissatisfaction with the advisory experience.

For Women of Wealth

Are you a woman of wealth who feels underserved by your current Financial Advisor? Subscribe to The Salty Advisor Podcast for insights and advice tailored to your unique financial needs. Empower yourself with the knowledge to find an advisor who truly understands and supports your financial goals.

Part Three: Business Owners – Expectations vs. Reality in Financial Advisory Services

What Business Owners Want in a Financial Advisor

Business owners typically seek Financial Advisors who can:

  • Offer strategic, independent fiduciary advice that aligns with their business and personal financial goals

  • Understand the complexities of running a business

  • Provide tailored solutions for succession planning, retirement, and wealth management

What Business Owners Actually Get

In reality, many business owners find themselves dealing with advisors who prioritize sales over genuine advice. These advisors often focus on selling products with higher fees rather than providing independent, client-focused advice. The emphasis on charts and graphs, along with complex financial minutiae, can detract from addressing the broader financial planning needs of business owners.

For Business Owners

Are you a business owner looking for a Financial Advisor who prioritizes your needs over sales targets? Subscribe to The Salty Advisor Podcast and discover how to find an advisor who offers independent fiduciary advice tailored to your unique business and personal financial goals.

A Call to Action for Financial Planning Professionals

What Financial Planning Professionals Want

Financial Planning Professionals are looking for a career that allows them to:

  • Genuinely help clients without the constant pressure to generate sales

  • Provide independent fiduciary advice

  • Build meaningful relationships with their clients

For Financial Planning Professionals

Are you a Financial Planning Professional tired of the sales-driven model on Wall Street? Subscribe to The Salty Advisor Podcast to explore career paths that align with your values and provide a more fulfilling way to help clients achieve their financial objectives.


The Doug Carter Library is a curated collection of tools, resources, and teachings that have been a part of the Doug Carter Summit for over 20 years. Our group of Financial Planning Professionals will be sharing our most valuable resources in the Doug Carter Library, along with Executive Life Coaching principles for Women of Wealth, Business Leaders, and Financial Planning Professionals. Join us on The Salty Advisor Podcast to stay informed and empowered in your financial journey.

The Salty Advisor Podcast May 10, 2024

Season 3

Episode 1
•Introducing The Doug Carter Library
•The Brazos River Update
•Happy Mother’s Day
•What’s Next

Executive Life Coaching for Women of Wealth, Business Leaders, and Financial Planning Professionals

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What Matters Most for Financial Advisors

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IMPORTANT DISCLOSURE:

Investment Advice and Financial Planning are offered through BayRock Financial, L.L.C., a Registered Investment Advisor. BayRock does not provide tax or legal advice. The information presented here is not specific to any individual’s personal financial circumstances. To the extent that this material concerns tax matters or legal issues, it is not intended to be used, and cannot be used, by any investor or taxpayer for the purpose of avoiding penalties that may be imposed by law. Each investor should seek independent advice from a tax professional based on his or her individual circumstances. All content from MissionalMoney.com and SaltyAdvisors.com is provided for general information and educational purposes only. This content is based on publicly available information from sources believed to be reliable. Neither Missional Money nor BayRock Financial, L.L.C. can assure the accuracy or completeness of these materials and this information can change at any time and without notice. Use this material only as general guide to further discussion with your Certified Financial Planner™ professional and/or other Financial Advisor(s).

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